We tested Instinct, Muse and Grokbot. They’re ridiculous.

About this video

Sam and Shaan explore the latest wave of AI personal assistant products (Instinct, Muse, Grokbot) that democratize what was once available only to the wealthy, comparing this moment to the sharing economy boom. They discuss the competition between startups and big tech, the importance of emotional intelligence alongside raw AI capability, and emerging business opportunities around AI data and agent behavior.

Key takeaways

• Personal AI assistants represent a new frontier where emotional intelligence and user experience matter as much as raw model intelligence—Instinct’s success comes partly from supportive, non-judgmental interactions rather than just capability
• A K-shaped economy is emerging: workers who master these tools will become 10x more productive, while those who resist or slow-adopt will fall behind
• Disintermediation through agents threatens established platforms like Amazon and DoorDash; whoever controls the agent that makes buying decisions controls distribution and can extract significant transaction fees
• Sam claims Instinct crossed $1B in transaction volume during invite-only phase with 40% of users giving credit card access within 3 weeks and 80% retention—comparable to Facebook’s early viral metrics
• Micro One’s data acquisition model (paying companies like $800K+ for private data to train frontier models) reveals a billion-dollar market for non-public business data, creating wealth for creators promoting these tools

Episode details: published September 30, 2026 · 160K views · 1:12:43 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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