Who Is Brent Beshore? | My First Million Podcast

About this video

The guest, founder of Urban Equity (a private equity firm specializing in family-owned companies), recounts how he accidentally entered the acquisition business about ten years ago by purchasing his first company with an SBA loan. He describes building a regional marketing agency with 26 employees in mid-Missouri that offered unusual in-house capabilities like video technology, research, app development, and animation, then acquiring a government contracting firm to combine operations and improve cash flow.

Key takeaways

• The guest’s entry into acquisitions was accidental—a mutual acquaintance’s comment about someone being ’left at the altar’ prompted him to cold-pitch buying their business, which took seven months of negotiation before succeeding.
• Building a regional agency in mid-Missouri without access to specialty talent led to developing unusual in-house capabilities (video, research, mobile development, animation) that differentiated the business.
• The first acquisition succeeded by combining two co-equal regional firms to cross-sell products and improve cash flow through a larger organization, funded entirely by an SBA loan with no outside investors.

Episode details: published April 16, 2020 · 1.4K views · 4:43 long. Summary written by Self Growth Videos from the episode itself. The business ideas, figures and results discussed are the hosts’ and guests’ own claims, shared as brainstorming and entertainment — not verified facts and not investment advice.

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