Prince Ea "I Make Smart Cool" Official Brand/Promo Video
About this video
Prince Ea delivers a rapid-fire spoken-word rap piece expressing his frustration with the music industry’s rejection of his intelligent, socially conscious style in favor of commercial, superficial content. He recounts personal struggles including deceptive relationships, industry gatekeepers who call his work ’too smart’ and ’not marketable,’ and his determination to make thoughtful hip-hop succeed despite these obstacles. Prince Ea critiques mainstream rap culture and declares his mission to ‘make smart cool again’ by offering substantive, conscious lyrics rather than materialistic themes.
Key takeaways
- Prince Ea argues that the music industry repeatedly rejected him for being ’too smart’ and ’not marketable,’ pressuring artists to create superficial content over meaningful messages
- Prince Ea shares personal experiences with betrayal in relationships and the challenges of pursuing artistic integrity while financially struggling
- Prince Ea calls for a return to conscious, intelligent hip-hop that encourages critical thinking rather than celebrating materialism and destructive behavior
Episode details: published November 29, 2009 · 540.9K views · 8:55 long. Summary written by Self Growth Videos from the episode itself. The pieces summarized here are Prince Ea’s own words and views, presented for education; summaries are written by Self Growth Videos from each episode itself.
← Previous: Funkvolume Win! and Spidermonkeys · Next: Prince Ea - 2009 Flashback (Rap Up) →
All Prince Ea videos · Prince Ea profile · Prince Ea on YouTube
You Might Also Enjoy

Prince Ea X Sha Stimuli - The Game (*OFFICIAL VIDEO*)
Explore →
The Cypher ft Rekcahdam, Starks, Prince Ea (The Very Best Mixtape Hosted by DJ ILL WILL)
Explore →
Prince EA ft. Sha Stimuli - The Game
Explore →
Prince Ea Vlog: Business, Haters, and Selling Out?
Explore →
Prince Ea SPITS LIVE ON CAMERA FOR VIBE!!!
Explore →