7 Ways To Be A Better Negotiator | Negotiation | How To Negotiate | Negotiating Skills Tips Tricks

About this video

Centeno teaches seven evidence-based negotiation techniques to help viewers save money, time, and resources. He covers understanding oneself and others, recognizing situational context, setting anchors through first offers, leveraging fairness principles, and expanding deals through creative problem-solving and multi-party involvement.

Key takeaways

• Centeno argues that most people are ineffective negotiators, so small improvements in negotiation skills yield significant advantages
• Centeno emphasizes establishing a BATNA (Best Alternative To A Negotiated Agreement) before negotiating and being aware of emotional focal points that distract from overall value
• Centeno recommends making the first offer when prepared to set an anchor, re-anchoring if the other party offers low, and respecting the other party’s perception of fairness to avoid emotional rejection of deals
• Centeno advises expanding the pie by involving multiple parties and issues rather than viewing negotiations as zero-sum, citing examples like multi-team sports trades and his own house purchase where he traded price concessions for furnishings

Episode details: published September 22, 2014 · 408K views · 16:34 long. Summary written by Self Growth Videos from the episode itself. The style advice summarized here is Antonio Centeno’s own teaching and opinion, presented for education; product recommendations are his, not ours. Summaries are written by Self Growth Videos from each video itself.

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