Do Fragrances Expire? Surprising Truth About How Long Colognes Last Before Going Bad

About this video

Centeno explains when colognes expire by discussing three key factors: chemical composition of fragrance notes, oxidation from oxygen exposure, and storage conditions. He provides guidance on identifying expired fragrances, recommends proper storage methods, and introduces his Mission Fragrances line designed to leverage scent psychology for performance.

Key takeaways

  • Centeno argues that fragrance longevity depends on three factors: chemical composition (leather and woody fragrances last longest, while citrus and fresh fragrances expire sooner), oxidation exposure, and storage conditions
  • Centeno recommends storing fragrances in their original boxes in cool environments under 60 degrees to maximize longevity, and cautions against storing them in cars or bathrooms where temperature fluctuates
  • Centeno advises using fragrances fully rather than saving them, as partially-filled bottles allow more oxygen exposure and deteriorate faster; he notes that Eau de Toilette theoretically lasts longer than Eau de Parfum despite being lighter because it has higher alcohol content

Episode details: published March 18, 2023 · 197K views · 12:02 long. Summary written by Self Growth Videos from the episode itself. The style advice summarized here is Antonio Centeno’s own teaching and opinion, presented for education; product recommendations are his, not ours. Summaries are written by Self Growth Videos from each video itself.


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