The Truth About Kim Kardashian's New Underwear Line

About this video

Centeno reviews Kim Kardashian’s newly launched men’s underwear and basics line from Skims, testing the entire collection across boxer briefs, tank tops, t-shirts, and long-sleeve shirts. He evaluates fit, material composition, durability through washing, comfort during daily wear, and pricing relative to competitor brands, ultimately assessing whether the products represent good value and represent the future of men’s basics.

Key takeaways

• Centeno found Skims men’s basics to be comfortable and well-made, rating them a 7 out of 10 in luxury—positioned between mass-market brands and premium alternatives like Sheath or Tanni
• Centeno notes the material blend of 43% cotton, 43% modal, and 14% elastane is common in higher-end underwear and performs well, though he argues the ‘cotton collection’ label is misleading since less than half is actual cotton
• Centeno observes Skims’ strategic advantages include targeting tall athletes through extended sizing, leveraging existing female customers for cross-selling, and using influencer athletes to build brand status among men
• Centeno identified one durability concern: the elastic waistband may show wear after approximately 50 washes, and he considers this area a potential quality compromise relative to premium competitors

Episode details: published November 18, 2023 · 26K views · 13:23 long. Summary written by Self Growth Videos from the episode itself. The style advice summarized here is Antonio Centeno’s own teaching and opinion, presented for education; product recommendations are his, not ours. Summaries are written by Self Growth Videos from each video itself.

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