10 Niches to Upload NOW (Rank in January + Valentine’s)
About this video
Using EverBee for Etsy research, RJ Martinez — who says he has done print on demand full-time for over eight years — walks through niches to upload ahead of January and Valentine’s Day, judging demand by add-to-carts, listing age, views, conversion, and sales rather than waiting for peak buying. The ten ideas move through: funny New Year’s Eve sweaters built on trending geese (‘honking into the new year,’ ‘I survived 2025’), including one sweater over $30 plus $5.99 shipping with 20 add-to-carts and 84 all-time sales on a listing he says sellers refresh from 2025 to 2026; mocktail shirts for non-drinkers and New Year’s resolutions to stop drinking, including matching drinker/non-drinker couples shirts; Valentine’s teacher sweatshirts (candy hearts, ‘my students stole my heart,’ personalized teacher-name designs with school-supply hearts), noting teacher-plus-holiday combinations also work for Groundhog Day and St. Patrick’s Day; personalized dog mom Valentine’s shirts (extendable to cat, snake, and other pet moms), one with 9 add-to-carts, plus ‘my dog is my Valentine’; cat Valentine’s collage designs; apres-ski shirts for post-ski socializing, bachelorette and Colorado ski-trip variants, an underserved sub-niche with listings already making sales; anti-Valentine’s and Galentine’s (February 13) designs with coquette bows and skeletons; cookie baking crew shirts, including a 2-month-old listing with 3 sales and a bestseller-badge design with 20+ add-to-carts; and Valentine’s-themed school/kindness shirts for teachers and staff. He repeatedly warns to check trademarks and copyright.
Key takeaways
- Use EverBee signals — add-to-carts, listing age, views, and conversion — to spot Etsy listings ranking before peak January/Valentine’s buying starts
- Teacher-plus-holiday is a repeatable formula: Valentine’s teacher sweatshirts can be adapted for Groundhog Day, St. Patrick’s Day, and other holidays
- Personalized pet-mom Valentine’s designs (names/faces of the pets, hearts on sleeves) reduce competition and work across Christmas, birthdays, and Valentine’s
- Apres-ski is flagged as an underserved passionate sub-niche, with bachelorette and Colorado ski-trip shirts already making sales in the examples shown
- Sellers refresh proven Etsy listings year to year (e.g. updating a New Year design from 2025 to 2026) to reuse accumulated sales, reviews, and organic traffic
Episode details: published November 23, 2025 · 27:19 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.
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