110,000 Sales in 3 Years — This Etsy Shop Is 42% Christmas

About this video

Martinez reverse-engineers an Etsy shop he names Dapper Custom Tees, which the transcript states hit over 110,000 sales in three years — about 100 shirts a day — with 42% of sales tied to the next four months/Q4, and which he later shows as over 123,000 sales, a 4.9 rating and over 6,000 listings since August 2023. Using EverBee’s Shop Analyzer (which he stresses gives rough estimates, not a bank statement), he breaks down three listings: 1) A Comfort Colors custom photo shirt as the evergreen backbone — keyword-stuffed title, low headline price that rises with size/options, $7.85 shipping, plus back-design and enlargement fees; EverBee estimates cited are about 15,000 all-time sales and close to $192,000 revenue, with over 2,000 sales and $27K revenue last month. 2) The top Christmas listing of 1,234 Christmas listings — ‘Probably just going to jingle some of the way. I’m tired’ — with EverBee estimates of 5,000 sales and $95K revenue, already selling in August so it can gather October reviews and November ranking. 3) A seasonal bridge reusing ghosts, skeletons and other motifs across Halloween (700 listings), Fall (756) and Thanksgiving. He notes only about 7,515 admirers for over 123,000 sales, concluding it is a search shop whose titles do the selling, and warns to check USPTO/trademarks and not to infringe songs or brands like Disney/Diet Coke.

Key takeaways

• Build the calendar before the designs: create Christmas, Fall, Halloween and evergreen shop sections first, then fill the empty shelves.
• Put the blank first in titles — e.g. Comfort Colors — because buyers search for the blank, and fill the title space with relevant keywords.
• Publish 10 Q4 designs now, not 50, early enough to have October reviews and November ranking; rank has a lead time on Etsy.
• Save every design as a template so a Christmas version becomes a Valentine’s or other-holiday swap in about 20 minutes.
• Add one personalised listing (name, photo, established year) priced $3 to $5 above plain tees as an evergreen backbone, and check USPTO before using any phrase.

Episode details: published August 30, 2026 · 14:30 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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