$40, 4 Days, One Product — Did It Actually Work?

About this video

The creator publicly tests a framework he had backed in a previous video: one aluminium-free deodorant product, one landing page, $40 of ad spend over four days, Thursday through Sunday, at $10 a day on an existing Shopify store fulfilled via TeemDrop. His reasoning was to target the payday/weekend buying window, use a budget similar to a beginner’s, keep the store’s existing pixel data, and aim at women aged 28 to 45 interested in clean beauty and natural wellness. He rebuilt the supplied product copy into a scannable page with AI help and ran a short voiceover/B-roll reel video ad. Reporting his own results, he says total spend reached $43.87 with 59 clicks, zero add-to-carts, zero sales and zero revenue. He concludes the test failed, and draws three lessons: timing ads around paydays/weekends still matters, the creative needed to be snappier with much faster visual changes to hold attention and encourage sharing, and he understood the deodorant/fragrance market and product too little to make the landing page convincing.

Key takeaways

• Creator-reported result: $43.87 spent over four days produced 59 clicks and no sales — treat this as his test data, not a general benchmark
• A small $10-per-day test on an existing store/pixel can surface failure cheaply before scaling spend
• Time tests to payday and weekend scrolling, when the target audience has money and time
• Short-form ad creative needs rapid visual change every second or two to earn attention, clicks and shares
• Understand the product category and customer well enough that the landing page clearly explains what buyers are getting

Episode details: published June 24, 2026 · 21:24 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

← Previous: A 15-Year-Old Won $200K With This (You Can Enter Too) · Next: I Found 10 Winning Etsy Designs Before Competition Catches On →

All RJ Martinez videos · RJ Martinez profile · RJ Martinez on YouTube