5 Tips That Will Help You Create A Winning Print On Demand T-Shirt Design That Sells (Tutorial)

About this video

The creator gives five tips for a winning print-on-demand t-shirt design. First, spy on the competition: research on Etsy, Amazon or Google by typing your niche keyword into the search bar and studying suggestions, and on Etsy use social proof — how many people added an item to cart, plus purchases and reviews — to confirm demand; he shows a simple text design, ‘If I’m drunk it’s my sister’s fault,’ and notes it can be scaled to cousin, brother, boyfriend, husband or girlfriend. Second, add humour: making a customer laugh or smile makes them more likely to buy, often multiple matching shirts for family, couples or holidays, with matching family/couple shirts highlighted as big sellers especially going into Q4. Third, cross-niche: combine two interests into one design, for example sloths with soccer (‘just a girl who loves sloths and soccer’) or sloths with hiking (‘sloth hiking team’), which he says makes the design more passionate and targeted, though it still requires understanding the niche. Fourth, make the design visible: fill the design space and make text readable in a small phone thumbnail to improve click-through, contrasting a too-small ‘Christmas cookie baking crew’ design with a larger, readable one, and admitting he has made the too-small mistake himself. Fifth, don’t overthink it — simple sells: all-black or all-white text-based designs with a funny saying or statement, with little or no graphic, are shown as bestsellers with over 20 people having added them to cart and with reviews.

Key takeaways

• Research competitors on Etsy, Amazon or Google and validate demand with social proof such as adds-to-cart, purchases and reviews.
• Add humour to designs — funny sayings drive purchases, including multiple matching shirts for families and couples, especially around holidays and Q4.
• Cross-niche by combining two interests (e.g. sloths + soccer, sloths + hiking) to make a design more targeted and passionate.
• Make the design big and readable in a phone thumbnail; a too-small design hurts click-through and ranking.
• Keep it simple: plain all-black or all-white text-based designs with a strong saying can be bestsellers without complex illustration.

Episode details: published November 19, 2020 · 11:06 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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