6 Simple Tips for Winning the Holiday ECommerce Season | Holiday Marketing Tips | Content Marketing

About this video

He offers tips for winning the holiday e-commerce season as online shopping grows. First, start early: holiday shoppers are notorious early planners, so get marketing and promotions visible well in advance. Second, focus on existing customers, since he says it’s cheaper and easier to sell to them than to acquire new ones — send personalized holiday greetings and exclusive deals. Finally, don’t forget post-holiday sales, because he says many retailers see a spike after Christmas. The rest of the video is largely a pitch for Gelato Plus Gold, which he promotes with pricing he states as $299 a month or $1,499 a year and a claimed 60% off a first order via his coupon code. Around that pitch he adds: deliver on time through local production, avoiding overseas shipping and customs delays he says he has personally experienced with shirts held up and customers worrying their gifts were lost; expand apparel offerings for U.S. consumers, noting comfort is king, athleisure is still strong, and sustainable/ethical fashion matters more to shoppers; use a large production-on-demand network to meet tight deadlines; and sell internationally, which requires optimizing your site for international search, keeping checkout simple across countries, and being aware of customs and import taxes.

Key takeaways

• Start holiday marketing early — holiday shoppers plan ahead, so be visible well before the holiday.
• Focus on existing customers with personalized greetings and exclusive deals; he says they’re cheaper and easier to sell to than new ones.
• Plan post-Christmas deals, since he says many retailers see a sales spike after the holiday.
• Use local production/print providers in the customer’s country to avoid customs delays and late gift deliveries.
• If expanding apparel for the holidays, lean into comfort, athleisure, and sustainable/ethical fashion; for international sales, optimize search, checkout, and tax awareness.

Episode details: published November 29, 2022 · 5:33 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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