Amazon Ads for Print On Demand: My ASIN Launch System

About this video

RJ Martinez presents his sponsored products framework for launching new print-on-demand t-shirts on Amazon, saying he has sold on Amazon for over 8 years and moved over 135,000 products through Amazon Merch alone — figures he presents as his own experience. He argues new designs fail from the launch, not the design: a new ASIN starts cold with no sales, review velocity, or click data, so it gets almost no organic reach. He says sellers either spend too little for the algorithm to learn, or spread about $2 a day across 15 designs and change bids constantly. His alternative is a focused launch — one sponsored products campaign, a tight group of three to five designs, and a budget producing roughly five to ten clicks a day — maintained for the first 7 to 14 days. In that cold-start window, he says, the goal is signal, not profit: teaching Amazon which shoppers click and buy and which keywords match. He suggests starting with an automatic campaign for the first 7 days at roughly $3 to $10 per design and not touching bids in week one. Before any design gets budget, he runs a four-question ASIN scorecard: is the listing retail-ready, is the niche proven or supported by existing performance data, is the price within 5 to 10 percent of the top three niche results, and is inventory healthy. He separates test budget for new designs from scale budget for proven ones and says never to mix them. His weekly checklist is: check the listing, set up the single campaign, at day 7 pull the search term report and move the top three to five converting terms into a manual campaign while pausing zero-sale burners, at day 14 decide whether the design has traction rather than tripling its budget, and keep a Monday rhythm of about 20 minutes reviewing what to leave, adjust, and pause — including search terms with 10 or more clicks and zero sales.

Key takeaways

• New ASINs start cold — in the first 7-14 days the goal is signal, not profit
• Launch focused: one automatic campaign, 3-5 designs, 5-10 clicks per day, no bid changes in week one
• Run the 4-question ASIN scorecard before giving any design ad budget
• Keep test budget for new designs separate from scale budget for proven designs
• At day 7 move top converting search terms to a manual campaign; at day 14 decide, and review weekly on Mondays

Episode details: published March 17, 2026 · 8:19 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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