Amazon Advertising Merch By Amazon - Optimization To Make More Money With Amazon Ads

About this video

The creator walks through his Amazon Advertising optimization process for Merch by Amazon products, KDP books, or anything sold on Amazon, using a whiteboard and then the Amazon Advertising backend. The structure is three tiers: an auto campaign, a research campaign using broad or phrase match, and an exact-match campaign. Auto and research campaigns generate customer search terms; after a period such as the last 65 days, he reviews which search terms converted and moves them downstream — converting terms from auto into the research campaign, then converting terms from research (and auto) into exact. He shows copying search phrases that produced orders, adding them as a keyword list in the target campaign, unchecking suggested options, and launching at a default bid of 25 cents. Some sellers require one conversion before moving a term, others require two orders. For terms with low ACOS that keep converting, he raises bids gradually — for example from 25 to 30 cents after about three orders, then to 35 cents — aiming to dominate that long-tail keyword, using a monkey shirt as a ranking example. He describes this as a weekly task and, in his words, frames it as how you ‘spend a thousand bucks to make four thousand’ and scale from there, while stressing it is a process, not overnight, and close to a full-time job.

Key takeaways

• Use a three-tier Amazon Ads funnel: auto campaign discovers search terms, broad/phrase research campaign tests them, exact campaign targets proven converters.
• Harvest converting customer search terms — reviewing data such as the last 65 days — and move them downstream into research, then into exact.
• Set your own transfer threshold: move a term after one order for a more aggressive approach, or require two orders before promoting it.
• Add harvested terms via the targeting/keyword list in the target campaign, starting in the example at a 25-cent default bid.
• Raise bids gradually on low-ACOS, repeatedly converting terms — e.g. 25c to 30c after about three orders, then to 35c — and repeat the optimization weekly.

Episode details: published April 25, 2021 · 10:12 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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