Anime Tshirt Selling on Merch by Amazon in the Right Way Part 2 | Print on Demand Success Strategies

About this video

This is part 2 of Martinez’s anime t-shirt case study on Merch by Amazon, following a design he worried would not sell because its blue font blended into the black shirt in thumbnails, especially on phones. He reports the shirt did sell — twice on the same day, about seven days after listing — after he ran Amazon ads to it. Walking through his ad data, he says the shirt earned $10.46 in royalties against $10.94 in ad spend across three ads, leaving it slightly negative but generating ranking and data. A manual broad/phrase/exact campaign produced a sale via the search term ‘shirt anime boys’ at a low cost, and he adds that converting phrase as an exact and broad keyword. A views remarketing / retargeting ad also converted cheaply, while an auto ad had low impressions and spend. He advises checking impressions to judge whether bids are high enough, easing into ad testing rather than overspending, and mining search terms for new design ideas — for example recoloring the design in pink or purple to target a different audience. He closes by urging patience, noting listings may not sell right away and may sell months later.

Key takeaways

• Make design text readable in search-result thumbnails, especially on phones — low-contrast colors like blue on black can hurt readability
• Use Amazon ads as a test: a listing may take about a week to get its first sales, and early results may be near break-even while building rank
• Mine converting search terms from ad reports and add them as exact and broad keywords, using the low-cost converting phrase the video identifies
• Watch impressions alongside clicks to judge if bids are high enough, and ease into testing instead of raising spend aggressively
• Use ad and search-term data to spin off variants, such as recoloring a design to target a different audience, and stay patient — sales can come months later

Episode details: published January 19, 2022 · 13:08 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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