Boost Your Amazon Merch Sales: Find Untapped Niches with Keyword Research 2024

About this video

The creator walks through keyword research for Merch by Amazon using a free Amazon search-bar method and a paid Merch Informer method, using Hanukkah as the worked example. Starting from ‘Hanukkah shirt women’ with about 6,000 results, he follows autocomplete suggestions and sub-ideas — gnomes, sloth, cat, ‘hanging with my gnomies’ — narrowing step by step to phrases like ‘Merry Happy Chrismukkah’ with about 140 results. He validates demand by checking BSRs on the page (citing examples like 16K, 78K, 28K and 32K) and warns not to fear high competition if you can narrow to a low-result long-tail angle and create a distinct design. He then uses Merch Informer’s Keyword Finder to see Amazon and Google search volume, CPC and competition and surface ideas like Hanukkah cow, dog and llama, checks trademarks both with Merch Informer’s trademark protection Chrome extension on a listing and with Merch Informer Alerts, and sketches a design in Merch Informer Studio before uploading to Merch by Amazon.

Key takeaways

• Free method: use Amazon autocomplete to expand a seed term into long-tail phrases, then keep narrowing tabs to cut result counts — Hanukkah example goes from ~6,000 to ~140 results
• Validate with BSR: multiple low BSRs on the first rows are used as evidence of current sales demand
• Mix proven elements from the niche (e.g. gnomes, animals, Christmas + Hanukkah) to create a differentiated design rather than copying
• Paid method: Merch Informer Keyword Finder provides search volume, CPC and competition and surfaces sub-niche ideas across multiple pages
• Always check trademarks before designing, using Merch Informer’s extension and Alerts tool for clothing and other product classes

Episode details: published December 9, 2023 · 26:19 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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