Boost Your Merch By Amazon Sales Overnight With These Surprising Listing Hacks

About this video

Martinez walks through how he builds a Merch by Amazon listing around how a customer actually searches, using long-tail keywords (more than two words together, e.g. ‘dabbing monkey shirt’) so the design pops up organically and triggers the algorithm when purchased. His framework puts two long-tail keywords in the brand (or your personal/niche brand if you have one), two in the title — he says some sellers copy brand into title — two each in bullet point 1 and bullet point 2, and then copy the bullets into the description or use AI to write a fuller description. He illustrates stacking search volume across brand/title/bullets/description to total, in his example, 650. For his example design ‘Origin of Dinosaurs’ — a snake eating an elephant that turns into a green dinosaur, inspired by a meme — he researches Amazon results and uses Helium 10’s Cerebro reverse-ASIN search, filtering for low competing-product counts, to find fitting keywords like green dinosaur, dinosaurs/elephant and funny fossils, describing keyword fitting as Tetris. He uses Claude AI (which he calls ‘Cloud AI’) to draft bullet/key points, checks the text in Grammarly for plagiarism and grammar, optionally turns it into a blog or social post, checks phrases with Merch Informer’s trademark checker, then picks colors/products and publishes, suggesting ads once the listing is optimized.

Key takeaways

• Start from the customer’s search: target long-tail keywords (more than two words) that describe exactly what the buyer types in
• Distribute keywords across the whole listing: two long-tail keywords each in brand, title, bullet 1 and bullet 2, then reuse bullets in the description or expand it with AI
• Brand and title are what the algorithm pulls from first; bullets and description are pulled later as the listing starts to rank, and can also help rank in Google/Bing/Yahoo
• Use Helium 10 Cerebro reverse-ASIN on top sellers and filter for low competing-product counts (e.g. keywords with only 38 or 58 products) — but only use keywords that actually make sense for your design
• Use AI (he uses Claude) to draft bullet points/descriptions, then check for plagiarism and grammar in Grammarly and check phrases with Merch Informer’s trademark checker before publishing

Episode details: published August 22, 2023 · 19:51 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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