Boost Your Sales in 2025: Amazon Merch Keyword Secrets

About this video

RJ Martinez walks through a Merch by Amazon upload to teach keyword and listing fundamentals. Tip one is search intent: use Amazon’s autocomplete and the AMZ Suggestion Expander to see what customers actually type (e.g., ‘dad dog shirt writing on back’), and if a suggested term returns nothing, that gap is an opportunity to create a design and put the keyword in your title, brand, bullets, or description. Tip two is design placement: the design must be big and bold enough to read in the search-result thumbnail or it won’t convert clicks. Tip three is color selection: check the design against each shirt color and drop colors where the text clashes or becomes unreadable. He uses the free Productor Chrome extension to copy colors/pricing across products. On pricing, he says lower prices drive sales velocity and trigger Amazon’s algorithm to push the product; he demonstrates $13.99 and $14.99, and suggests $16.99–$19.99 as a middle range if running ads. He says he focuses mainly on brand name and title keywords as of 2025, using ChatGPT for bullet points if desired, and capitalizes each word in the title for a cleaner look. The creator claims he has sold over $500,000 in royalties and over 125,000 products.

Key takeaways

• Mine Amazon autocomplete and the AMZ Suggestion Expander for real search terms; a suggested term with no matching product is a design opportunity
• Put leveraged keywords in the title and brand name first — the creator says these matter most as of 2025, ahead of bullets and description
• Make designs big and bold enough to read from the search-result thumbnail, or they won’t earn clicks
• Check every shirt color for contrast and remove colors where the design text clashes or can’t be read
• Lower prices increase sales velocity and trigger Amazon’s algorithm to push the listing, per the creator’s testing

Episode details: published July 2, 2025 · 14:56 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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