Can You Use The Same Keyword Twice In The Title/Brand (Merch By Amazon listing, SEO, Ranking)

About this video

(Summarized from the Arabic caption track.) The creator answers a frequent Merch by Amazon question: whether a keyword phrase should be repeated twice in a listing’s title or brand name. Using ‘funny Cinco de Mayo shirt’ and ‘Cinco de Mayo shirt’ as the example, he explains that the shorter phrase is already contained inside the longer long-tail phrase, so Amazon’s algorithm can match both searches from a single use — repeating it adds nothing and wastes space. He also advises against putting the product word itself, such as ‘shirt,’ in the title, since Amazon effectively appends it. Instead, the space saved should be filled with a different long-tail keyword so the listing reaches more distinct searches. His broader strategy is to target very low-competition long-tail keywords first, rank for them, and then work up toward higher-competition, higher-volume phrases. He recommends placing the main long-tail keyword in the brand name and at the very start of the title, where he says it carries more weight, and filling bullets and description the same way. He acknowledges testing matters and that each platform’s algorithm differs slightly, but argues that listings packed with sensible, relevant long-tail keywords get more reach and a better chance at a first sale.

Key takeaways

• Do not repeat the same keyword phrase in a title or brand — a shorter phrase nested inside a longer long-tail phrase is already matched by the algorithm
• Use the space saved by not repeating keywords for a different long-tail keyword, widening the listing’s total reach
• Rank first for very low-competition long-tail keywords, then use that traction to compete for higher-volume phrases
• Put the primary long-tail keyword in the brand name and at the beginning of the title, where the creator says it carries the most weight
• Skip the product word like ‘shirt’ in the title and treat keyword placement as something to test, since algorithms vary by platform

Episode details: published April 2, 2021 · 8:02 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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