ChatGPT Won't Pick Your Shop - Here's How to Fix It

About this video

He tests shopping on Etsy through ChatGPT — which he notes Etsy launched as an app inside ChatGPT in May, still in beta, focused on discovery with the sale still happening on Etsy — by asking for a funny Halloween shirt for a nurse under $30. ChatGPT returned real listings, and he stresses the shopper sees only four things on each card: photo, stars, reviews and price. He then asks for a Halloween shirt for someone who reads too many books under $25, matching his own shop (13 shirts, five for book lovers), and gets nine shirts from nine different shops, none of them his. To find out why, he pastes the picked listing and his skipped listing into ChatGPT with an audit prompt asking why a shopper would pick A over B and for five specific changes that would make B win. He reports the answer: the winner was $15.49 with 1,671 reviews and felt like the safer purchase, while his had zero reviews. The five fixes were about photos, design readability and trust — a more compelling first image readable at thumbnail size, a more bookish/spookier design, fixing price perception (the winner added $6.49 shipping on top of $15.49 versus his $21.74 with free shipping), attacking the zero-reviews problem with close-ups and real-life photos, and sequencing photos as hook, close-up, value, sizing, lifestyle and gift. He says a follow-up prompt — what did you want to recommend that you could not find — surfaced his own ‘Haunted by my TBR’ concept, meaning ChatGPT wanted it but did not trust his listing enough to show it.

Key takeaways

• In ChatGPT’s Etsy discovery, shoppers judge listings on just photo, stars, reviews and price on the card — trust signals outweigh keyword-stuffed titles.
• Run his audit prompt: paste a picked listing and your skipped listing and ask why A beats B and for five specific changes that would make B win.
• Fix the photo sequence first: compelling thumbnail-readable hero, close-up, value, sizing, lifestyle and gift images, including real-life shots.
• Watch price perception, not just total price: a lower headline price plus shipping can look cheaper than a higher free-shipping price.
• Run buyer-phrased prompts for your niche, fix only your 10 best sellers first, then re-run; do not rewrite 200 listings, fake photos or lie in descriptions.

Episode details: published October 2, 2026 · 5:56 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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