Cracking the T-Shirt Code: How I Find Winning Niche Design Ideas #33

About this video

Martinez walks through niche research examples, stressing BSR/sales history, designing ahead of seasons, and not copying designs or infringing rights. First, a ‘Cousins’ rowing design apparently tied to the TV series ‘The Summer I Turned Pretty’ — he warns platforms are strict, the design was created this month and made its first sale on the 14th, and without rights it could be taken down, so research before chasing sales. Next, ‘I got that dog in me’ with skeleton/X-ray-style pit bulls, explaining the athlete slang; he notes a first sale on July 10th and a price raised from $13.38 to $15.99 while still selling, and says the idea can be adapted for Etsy, Redbubble, or Shopify. A fifth-grade teacher back-to-school design using the full design space, with a first sale July 16th, illustrates designing about 90 days out for a niche that returns yearly. ‘It’s Fall Y’all’ with gnomes, pumpkins, and a truck shows sales running roughly August into November, so design for fall now. A ‘Disco Turkey’ peacock design targets Thanksgiving well in advance. A ‘No Woke Zone’ election 2024 design represents the political niche — he says he personally stays out of politics, but friends of his have done well with election trends, and suggests mining Twitter comments for sayings. ‘Second Grade Just Got Cooler,’ a youth-only back-to-school design with pencil, apple, and sunglasses, has sold consistently for about two years. Finally, ‘Life is a game, Bridge is serious’ shows an obscure card-game niche selling consistently month after month, with expected Q4 growth — a niche he says he would never have found without research.

Key takeaways

• Verify rights before using a design tied to a TV show or other property — early sales do not protect it from takedown
• Sharing a selling design means there is demand to learn from, not a design to copy; create your own version
• Design roughly 90 days ahead and check last year’s sales timing so seasonal designs are already ranking when demand peaks
• Recurring seasonal niches (back-to-school, fall, Thanksgiving) come back every year, so late work still pays off next year
• Obscure hobby niches like bridge can sell consistently all year, and several modest sellers add up

Episode details: published July 26, 2023 · 11:04 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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