Designing for Political Audiences: Trump vs Biden

About this video

RJ describes research he has been doing in the political niche, built around Donald Trump and Joe Biden. He stresses there are audiences for and against each man, and that a designer must understand who a design is for before creating it. As an example sub-niche he finds ’even my dog wants Trump 2024,’ with a dog and an American flag. He checks the listing’s BSR chart, which he says shows a first sale around April 12, 2024 and then increasingly consistent sales, which he reads as demand. He also checks Amazon’s auto-populating search phrases and result counts, noting ’even my dog wants Trump shirt’ returns a low result count he puts at 127, while variations like hating Trump, hating Biden, and swapping dog for cat return higher counts. His expansion idea is to spin the same concept across pro- and anti- versions for both candidates and across different dog breeds.

Key takeaways

• In the political niche there are four audiences to design for: for Trump, against Trump, for Biden, and against Biden — know which one a design targets.
• A proven sub-niche example he found is pet-themed politics, such as ’even my dog wants Trump 2024.'
• Check a listing’s BSR chart for a pattern of repeated, increasingly consistent sales before treating a phrase as having demand.
• Use Amazon’s auto-populating search phrases and result counts to compare demand against competition for each wording.
• Expand a working concept by swapping the candidate, the for/against stance, the animal (dog vs cat), and the dog breed.

Episode details: published June 6, 2024 · 2:26 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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