Don't Miss This Trending T-Shirt Design Idea

About this video

Note: summarized from the Bengali caption track. Martinez urges viewers not to miss the viral ‘Hawk Tuah — spit on that thang’ trend that originated in a TikTok street interview and spread to millions of views. He shows Merch by Amazon results dominated by the phrase — dozens of results on the first page — with the top new releases being cross-niche designs that remix the viral quote into politics (‘Hawk Tuah 2024’), achieving very low BSRs within days of upload. His core advice is not to copy those designs: take the concept and create an original variation, remix the phrase into your own sub-niches or existing best-selling niches, use slang and different phrasings, and mine TikTok itself for design ideas that are not yet on Amazon. He notes the designs selling best combine a viral quote, meme or TikTok moment with another niche. He also warns on trademark risk: he found two pending USPTO filings for the phrase dated June 19 from different owners, neither yet live or approved, and explains that if the originator trademarks it and it goes live, print-on-demand sellers would have to remove designs using it. Along the way he promotes his niche-research spreadsheet product, claiming — as the creator’s own claim — that this kind of research helped him earn over $350,000 and sell over 100,000 products through Amazon Merch on Demand.

Key takeaways

  • Do not copy trending designs: take the viral concept and remix it into an original design with your own phrasing, style and twist.
  • Cross-niche the trend: combine a viral quote with politics or with a niche you already sell in, as the top-selling ‘Hawk Tuah 2024’ designs did.
  • Research on TikTok, not just Amazon, to find variations and spin-off phrases that have not yet been turned into shirts.
  • Check USPTO before building on a viral phrase: pending filings are not yet live, but if a trademark is granted, POD sellers must remove infringing designs.
  • High competition can still be worth entering when demand is proven, provided the design is genuinely different rather than part of the copycat crowd.

Episode details: published June 22, 2024 · 12:29 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.


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