Etsy Promoted Listings Strategy

About this video

The creator presents Etsy Promoted Listings as fuel on a fire that only works if the shop fundamentals are already in place — a professional-looking store, good mockups, titles, keywords and tags. He shows his own last-30-days promoted listings dashboard and claims 29,000 impressions, 3,100 clicks, $466 in ad cost, 114 orders and almost $5,000 in revenue, which he frames as roughly ten times the ad spend. He notes July is normally his slowest month, says he is focusing this year on evergreen niches rather than chasing trends, and expects numbers to grow toward Q4. On bidding/budget, he says his daily budget is no more than $20, recommends starting low and building up rather than copying others’ bids, and argues you should get organic sales first before scaling ads. He adds that as listings convert and sales become consistent, Etsy will also surface products on Google Shopping, bringing additional sales beyond Etsy ads and organic search.

Key takeaways

• Promoted Listings amplify an already-converting shop; professional presentation, mockups, titles and tags must come first
• Creator’s claimed last-30-days results: 29,000 impressions, 3,100 clicks, $466 cost, 114 orders and almost $5,000 revenue
• Start with a low daily budget and build up — his own budget is stated as no more than $20 per day — rather than chasing others’ bid levels
• Get sales organically first, then use promoted listings to accelerate; ad sales and organic sales are presented as reinforcing each other
• Expect seasonality: July is described as normally slow for him, with stronger performance anticipated as Q4 approaches, and evergreen niches favoured over trend-chasing

Episode details: published July 11, 2019 · 6:05 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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