Etsy Promoted Listings To Etsy Ads

About this video

A short opinion update on Etsy replacing Promoted Listings with Etsy Ads. RJ Martinez says Etsy integrated Google advertising with on-site Etsy ads, says the budget is reportedly split evenly between Google and Etsy, and that everyone would be automatically moved over in September. He questions the timing — right before fourth quarter — and worries about the change because, in his experience, the old Promoted Listings often did not spend the whole daily budget, while the new system tries to spend the whole daily budget. He says Google Ads clicks could cost $1.25, 90 cents or a dollar for one click and that Google Ads never converted well for him or for many people he knows. He notes it was Labor Day weekend when he recorded, that buddies told him traffic was down, and that his own traffic was down a little and orders were down, though still fairly consistent. He has not switched over himself yet, says Etsy has generally been smart and has ’never done me dirty’ unlike a Merch by Amazon change he criticises, and asks viewers to comment with their own experience of the new Etsy Ads.

Key takeaways

• Etsy Ads replaced Promoted Listings by integrating Google ads with Etsy ads, with the budget reportedly split evenly between the two
• Key behavioural change he flags: Promoted Listings often did not spend the full daily budget, while Etsy Ads tries to spend the whole daily budget
• His concern is cost without conversion: he cites clicks at $1.25, 90 cents and a dollar, and says Google Ads never converted well for him
• Sellers were to be automatically moved over in September — timing he calls a bad move right before fourth quarter
• His own early read was anecdotal: Labor Day weekend traffic down slightly and orders down but still consistent; he had not switched yet and solicited other sellers’ results

Episode details: published September 1, 2019 · 3:51 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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