Etsy Research Tips

About this video

The creator demonstrates an Etsy research trick, done in incognito mode, that he says he also showed on a recent live with Matt. He brainstorms a shirt idea in Etsy’s search bar, uses the autocomplete suggestions, then judges demand from signals on the listing itself rather than assuming a design sells. Examples worked through include unicorn shirts: one ‘unicorn daddy’ listing had 80 people liking it and reviews showing purchases, which he counts as proof of demand — he notes 4 sold in the reviews he saw, while saying it probably sold more because not everyone reviews. Another listing had 123 likes and reviews. His strongest example had 216 likes, showed 20 people had added it to cart, and had reviews indicating 5 sales; he explains add-to-cart is powerful because the customer picked a size and colour and took time to add it. If a design does well on Etsy, he says it will most likely also do well on Amazon and Redbubble. His process is to spy on Etsy stores, make a similar but better shirt idea, never copy the design, and always check for copyright/trademark problems first — an alternative to researching on Amazon all the time.

Key takeaways

• Research in Etsy incognito mode: brainstorm in the search bar and use autocomplete to break down shirt ideas
• Judge demand by combined signals: likes/favourites, reviews proving purchases, and how many people added the item to cart
• Worked example: 216 likes, 20 add-to-carts and reviews showing 5 sales was presented as strong demand proof
• Make a similar, improved version of a proven idea — do not copy the design itself
• Always check copyright/trademark before using an idea, and expect Etsy-proven ideas to often transfer to Amazon and Redbubble

Episode details: published December 21, 2017 · 6:33 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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