Etsy Seo | Keywords | Tags | Description

About this video

Martinez explains how he does Etsy SEO for print-on-demand shirts, arguing that keywords, tags, titles, and descriptions — together with a strong mockup — are what drive traffic and organic ranking. His free method is competitive research: search Etsy for a theme such as back-to-school shirts, open a listing that is performing well, and scroll to the bottom of its page, where Etsy displays the tags that listing uses, then adapt relevant terms for his own listing. He also uses Etsy’s own suggested and trending searches for keyword and design ideas. His paid method is the tool he calls eRank (formerly EtsyRank), which he says he pays a small monthly fee for and is not affiliated with; he uses it to check Etsy search volume, competition, and engagement for a phrase and to see related terms and trend timing. He stresses using all thirteen available tags, writing a keyword-rich title, and adding a few keyword-bearing sentences to the description, which he says also helps listings surface in Google Shopping and bring in guest buyers. The creator says his shop had done roughly $42,000–$43,000 in revenue so far that year and that he was projecting much higher fourth-quarter volume. He cautions that results are not overnight: in his experience a shop needs on the order of a hundred or more listings, built steadily a handful per day, before organic traffic compounds.

Key takeaways

• Mine competitors’ tags for free: the bottom of a performing Etsy listing page shows the tags behind it, which you can adapt for related products.
• Use a keyword tool such as eRank to check search volume, competition, and engagement before committing to a phrase.
• Fill in all thirteen tags, and align keywords across the title, tags, and a short keyword-aware description.
• Good Etsy SEO has off-platform payoff — the creator says optimized listings also appear in Google Shopping and attract guest buyers.
• Scale the catalog steadily: he recommends adding several listings a day until the shop passes roughly a hundred listings, rather than expecting overnight sales.

Episode details: published July 10, 2019 · 18:38 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

← Previous: Etsy | Uploading Designs To Mock Ups & Understanding · Next: Etsy Promoted Listings Strategy →

All RJ Martinez videos · RJ Martinez profile · RJ Martinez on YouTube