Etsy Titles And Tags

About this video

Filmed partly on the way to the gym, Martinez explains Etsy titles and tags, stressing Etsy is very different from Amazon Merch — more hands-on, with customer service and direct communication. He claims close to 4,000 all-time sales on one Etsy store (over 3,500 and pushing toward 4,000), over 400 on another store, plus a few other stores. His method: put the shirt’s saying, or a description of what the illustration is doing if there is no saying, at the very front of the title — e.g. ‘Support Your Local Mexican Shirt,’ ‘Dabbing Elephant Shirt,’ and ‘I’m a Barber I Will Cut You Shirt.’ He separates long-tail keywords in the title with commas, which he prefers to dashes, capitalizes the title, and fills it as much as possible with good exact-match keywords. He uses eRank (saying he is not an affiliate) to pull roughly the top 8-10 tags/keywords for the niche and works those into the title, checking what high-review competitors use. He then copies the title keywords into Etsy’s 13 tags, shortening them to fit the 20-character-per-tag limit, fills all 13 tags, and adds related keywords shown on listings. For the description, he writes about two sentences about the niche including the saying or illustration description, which he says helps rank on Etsy and show up on Google, and suggests including sizing charts. He repeatedly urges testing and split-testing titles to see what ranks.

Key takeaways

• Put the exact saying on the shirt — or what the illustration is doing — at the very front of the Etsy title
• Separate long-tail keywords with commas, capitalize the title, and fill it with exact-match keywords buyers search
• Use eRank to find roughly the top 8-10 tags/keywords for the niche and study high-review competitors’ titles
• Copy title keywords into all 13 Etsy tags, shortening phrases to fit the 20-character limit, and fill every tag
• Write about two niche sentences including the saying in the description to help Etsy and Google ranking, and test/split-test titles

Episode details: published July 19, 2019 · 22:40 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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