Etsy | Uploading Designs To Mock Ups & Understanding

RJ Martinez Print on Demand Career & Money

About this video

Tutorial on why mockups matter for Etsy print-on-demand listings and how to make them in Canva. He argues sellers who upload straight from Printful with default mockups look the same as everyone else, get more competition, and convert less, while a distinct mockup helps a customer click and increases sales. His VA/uploader uses Canva (free account): create a design with custom dimensions of 2000 by 2000, upload the mockup image and the design/illustration, position and size the design to fit and pop, then download as JPG and upload to Etsy. The same Canva workflow was how he made sizing charts. He says mockups can be bought on Etsy for around four to five bucks, and recommends good mockup sources such as the Trunk Studio shop he names. On Etsy search results he shows that white-background mockups — especially a shirt styled with accessories like jeans and shoes — pop and get higher click-through, which he says Etsy itself has stated in interviews. He also reports split-testing a dark heather gray shirt mockup against a black shirt mockup, with black performing better for him.

Key takeaways

Do not use Printful’s default mockups straight to Etsy — custom mockups differentiate a listing and improve clicks/conversion
Canva workflow: 2000 x 2000 custom dimensions, upload mockup + design, fit the design, download as JPG, upload to Etsy
Use a white background — he says Etsy has said in interviews that white backgrounds get a higher click-through rate
Style the mockup with accessories (e.g. jeans and shoes) so it pops in search, including when customers scroll on a phone
Split-test shirt colors: in his test a black shirt mockup beat a dark heather gray mockup

Episode details: published July 9, 2019 · 12:04 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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