Facebook Reels Play Bonus Program - How To Get Invited To The Facebook Reels Play Bonus Program

About this video

RJ Martinez explains Facebook Reels and its invite-only Reels Play Bonus Program, which pays creators per play on vertical videos made in Facebook’s own editor with music and recording/editing tools, with no need to show your face. Eligibility as he states it: be over 18, have more than five original Reels created in the last 30 days, at least 1,000 Reel views in the past 30 days, and a Facebook fan Page or an account in professional mode; invitees get a start date and a monthly maximum. He says his own business/fan Page was approved for a $500 maximum over 30 days, and that from what he knows the program maximum is $1,200. In Creator Studio he shows filtering his Page’s published Reels, checking reach, reactions, comments, shares, minutes viewed and plays, and the Monetization > Bonuses screen showing, by his account, about $2 earned of the $500 cap from 5,548 plays with eight days left, after uploading roughly 10-12 Reels. He notes the same vertical video often gets 2,000-5,000 views on Instagram Reels versus roughly 200-700 plays on his Facebook Reels, repurposes one clip across TikTok, Pinterest, YouTube, Instagram and Facebook, and plans to test more general/niche content to raise Facebook reach.

Key takeaways

• Reels Play Bonus is invite-only and pays per play; stated eligibility is 18+, 5+ original Reels in 30 days, 1,000+ views in 30 days, and a Page or professional-mode account.
• Invitees receive a start date and a monthly earnings cap; the creator claims his cap was $500 and that he understands the program maximum to be $1,200.
• Track performance in Creator Studio under Monetization > Bonuses and in the Reels analytics for plays, reach, reactions, shares and average watch time.
• The creator’s own early results were modest by his account: about $2 of $500 earned from 5,548 plays, with far less reach on Facebook than on Instagram Reels.
• Repurpose one vertical video across TikTok, Pinterest, YouTube, Instagram and Facebook Reels so small payouts from each platform add up.

Episode details: published November 18, 2022 · 12:25 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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