Father's Day Ideas Print On Demand Niche Research (Merch By Amazon & KDP Low Content)

About this video

Although he normally recommends designing about 90 days ahead, the creator uses the live Father’s Day season to mine the data Amazon and Google are currently surfacing. The core idea: combine father, grandfather or great-grandfather with a hobby — dominoes, skateboarding, barbecuing, fishing, baseball and similar — because such designs are evergreen and can also sell for birthdays, Christmas or just because, with Father’s Day producing a big spike. On Google he types ‘Father’s Day shirt ideas’ and uses Keywords Everywhere suggestions (grandpa, family, funny, and even Spanish-language variants), then browses images for inspiration — not copying — noting simple designs sell and custom illustrations reduce competition. On Amazon he uses the AMZ Suggestion Expander (a free Chrome extension) to surface variants: Father’s Day mugs, shirts with son/daughter/kids’ names, matching shirts, and gifts for stepdads, boyfriends, uncles, first-time dads and dog dads. He then runs Helium 10’s Xray and a reverse-ASIN style lookup on a top Merch by Amazon shirt, examining its BSR chart (sales ramping from April) and the long-tail keywords and search volume it ranks for, such as ‘dad shirts for men’ and ‘dad bod shirt.’ Filtering search phrases by competing-product counts is how he finds phrases customers search for that have few or no designs — putting that phrase at the start of a title to rank first once a sale lands. Examples of evergreen offshoots include ‘diesel dad’ and applying the dad/grandpa formula to animal niches. He recommends investing in research tools as the business grows because time is money, and says the same rinse-and-repeat process works for Mother’s Day and other holidays.

Key takeaways

• Combine dad/grandpa with a hobby to create evergreen designs that spike at Father’s Day but sell year-round
• Mine Google (Keywords Everywhere) and Amazon autocomplete/AMZ Suggestion Expander for buyer phrasing and gift-recipient variants
• Reverse-engineer top sellers with Helium 10 Xray and keyword lookups: check BSR history and the long-tail phrases they rank for
• Filter phrases by low competing-product counts to find searched terms with no design yet, then lead the listing title with that phrase
• Use trending/holiday data while it is live, even if you normally design about 90 days in advance, and repeat the process each holiday

Episode details: published June 5, 2021 · 16:37 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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