Finding New Niches With Merch Informer Niche Hunter - Print On Demand Niche Research

About this video

The creator demonstrates Merch Informer’s Niche Hunter feature from its dashboard, reached via Keyword Cloud. He shows January’s top ranked keywords and category browsing for shirts, hoodies, sweatshirts and PopSockets, with shirts selected. The core idea is that Niche Hunter lists the exact long-tail keyword phrases customers are searching for on Amazon, along with search volume for the month, so sellers can see what the audience wants instead of copying existing designs. He stresses creating something unique and different for a phrase: his own top sellers, he says, are designs for niches where no one else had that type of design, and that approach applies beyond Merch by Amazon to other print-on-demand platforms. He warns not to design for phrases involving Kobe Bryant, Stranger Things or Disney shirts for women unless you have the rights, because that can get an account terminated, and advises Googling phrases to check trademarks and copyrights. As an example he searches ‘shamrock shirts for women,’ runs a product search in Merch Informer, notes a competition score of A, views related keywords and simple text-based designs like One Lucky Mama, and notes Merch Informer filters out unrelated products better than a raw Amazon search sometimes does. He illustrates the upside by imagining ranking on the first page for a phrase like Christmas shirts for women with 156k search volume. He closes noting his affiliate link is in the description.

Key takeaways

• Niche Hunter in Merch Informer surfaces exact Amazon search phrases and monthly search volume by product category
• Use phrases to understand customer interest and create a unique design, not to copy competitors’ designs
• Avoid phrases tied to Kobe Bryant, Stranger Things, Disney and similar brands unless you have rights; check trademarks and copyrights
• Example workflow: search ‘shamrock shirts for women,’ check the competition score and study related simple text designs
• More competition means more research work, but a design matching a long-tail phrase is presented as how niche sales are made

Episode details: published January 13, 2021 · 4:50 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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