Get the Inside Scoop - Learn How To Advertise On Merch by Amazon Now!

About this video

This is a detailed walkthrough of advertising Merch by Amazon products with Amazon Ads. The creator states his goal is not necessarily ad profit alone but driving views and sales so a product ranks organically toward the number one spot on the front page, noting some sellers accept losing money or just breaking even in year one to get there. He shows his own ads account figures as he presents them: $72,131.42 spent, over $350k in sales, and an average ACOS of 20, with top campaigns around $2,800 spent generating $17,000 in sales at a 16 ACOS, and says he has spent this over years of testing. He demonstrates three setup routes, focusing on bulk operations: use the free Productor tool to filter live products by marketplace and product type, select 500 products, build a bulk spreadsheet (for the example, all ASINs in one auto campaign, $5 daily budget, low starting max bid of about 20 to 25 cents, dynamic bids up and down), upload it in Amazon Ads bulk operations, and check the processing report — his upload finished with 63 errors for ineligible products and delivered 437 products. He then creates individual campaigns manually, showing automatic targeting (which relies on the keywords already in your listing), suggested bids, negative keyword and product targeting, bid strategies and placement increases, portfolios for organizing spend, and manual keyword targeting with broad, phrase and exact match. He stresses mining search-term reports after about 30 days, because customer search terms reveal demand and new design ideas, always checking trademarks and copyrights.

Key takeaways

• Creator’s stated ads results: $72,131.42 spent for over $350k in sales at an average ACOS of 20, built over years of testing — the goal is front-page organic ranking, not just ad profit.
• Bulk route: use the free Productor tool to select products (500 in the demo) and generate a bulk-operations spreadsheet instead of creating campaigns one by one.
• Start conservative: about a $5 daily budget and 20–25 cent max bids in the bulk example, raising bids gradually in competitive niches; expect some bulk-upload errors for ineligible products.
• Automatic targeting pulls keywords from your listing, so a listing with off-topic keywords will hurt the ad; use manual keyword targeting with broad, phrase and exact match when you know your niche.
• Search-term reports are research gold: after ads run, customer queries reveal real demand, new niche and design ideas — check trademarks and copyrights before using them.

Episode details: published March 30, 2023 · 22:23 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

← Previous: Unlock a Secret to Crafting Winning MidJourney Prompts With ChatGPT! Unlimited TShirt Designs & KDP · Next: Mastering Midjourney: How To Create Similar Images In Midjourney →

All RJ Martinez videos · RJ Martinez profile · RJ Martinez on YouTube