How Businesses Can Stand Out at Events with Custom Promo Products

About this video

Martinez explains how businesses can look professional at trade shows and events with custom promotional products instead of a booth that looks like ‘a lemonade stand.’ He focuses on three staples: a tote bag (a practical giveaway that turns attendees into walking ads), a hoodie (wearable swag that turns customers and team members into brand ambassadors), and a coffee mug (which keeps a logo in a client’s daily line of sight). Using a print-on-demand platform he calls P Print as the example, he walks through prepping a high-resolution logo — preferably a transparent PNG at 300 DPI with about 0.5-inch safe margins — uploading it, centering and scaling it on mockups, checking multiple views, and keeping logo, colors and fonts consistent across items, with a simplified one-color version handy. On costs he suggests setting per-item budget caps, giving examples of $5 per tote, $8 per mug and $20 per hoodie, accounting for shipping and taxes, considering bulk discounts and bundling, and — if selling — pricing at at least double base plus shipping cost. He cites a study finding he says shows 85% of consumers remember the brand on a promo shirt or hat. He also covers rush US production and express shipping for last-minute events, ordering a monthly sample pack to run a quality checklist (print, color, fabric, wash tests), stacking new-user discounts he describes, and pro tips like high-contrast designs, lifestyle photos and adding a scannable QR code to merch.

Key takeaways

• Build an event kit around three staples — tote bag for visibility, hoodie for wearable brand ambassadorship, and mug for daily desk exposure.
• Prep logos as high-resolution transparent PNGs at 300 DPI, respect safe margins, center and check mockups from all views, and keep branding consistent across every item.
• Set per-item budget caps before ordering, factor in shipping and taxes, explore bulk discounts and bundles, and if selling, aim for at least double the base-plus-shipping cost.
• Order samples regularly and quality-check print density, color accuracy, fabric, stitching and durability — including wash and scratch tests — before committing to large orders.
• For last-minute events, choose locally produced items and express shipping, but remember production can take two to five days before transit time.

Episode details: published November 3, 2025 · 21:20 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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