How I Do Popsocket Research | Merch By Amazon

About this video

(Summarized from the Arabic caption track.) RJ Martinez demonstrates his live PopSocket research process for Merch by Amazon, moving between Google, Etsy, Amazon and Best Buy. His core tool is the Amazon search bar (with a free Amazon suggestion expander he says he will link): typing ‘PopSocket’ surfaces what shoppers actually search — rose gold, black, marble, gold, white, pineapple — and he combines those terms into new design ideas, such as a rose gold pineapple PopSocket or a marble rose-gold pineapple, pointing to existing listings doing exactly that as proof the combinations sell. He warns never to put ‘PopSocket’ in the brand field, as that is not allowed. On Etsy he browses for design ideas — rose gold flowers, cactus, unicorns, donuts, ice cream — then checks Amazon to see whether those ideas are actually selling, citing examples like a cactus-cat design and another Merch seller’s PopSocket with a sales rank around 30,000. He notes trends like dabbing unicorns and donuts doing well, cautions against copying Batman or Superman, and says he currently has only about 100–120 PopSockets listed but plans to ramp up production before Q4, possibly hiring someone dedicated to PopSockets.

Key takeaways

• Use the Amazon search bar and its autocomplete suggestions (via a free expander tool) to learn what shoppers actually search for
• Combine separate search terms — e.g. rose gold + marble + pineapple — into new PopSocket design concepts already proven by existing listings
• Browse Etsy for design ideas, then validate demand on Amazon before designing
• Never put ‘PopSocket’ in the brand field, and do not copy protected characters like Batman or Superman
• Watch sales ranks (one example sat around 30,000) to judge whether a design is actually selling

Episode details: published August 8, 2018 · 13:10 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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