How I Price Shirts On Merch By Amazon

About this video

RJ Martinez explains his Merch by Amazon pricing strategy using one of his own selling shirts as a live example. His approach is to launch low rather than starting at a high price: the example shirt started at $12.95 on May 18, and after each sale he raised the price in steps — to $14.95, then $15.95 — and once it kept selling he tested $19.95 for a day; when it sold at that price he kept it there. The shirt shown, a ‘Drinking Like Lincoln’ design, had sold 12 times, had a sales rank around 104,000, and he says it sold twice that day after the increase. He argues volume beats margin per shirt, saying he would rather sell 50 shirts at $14.99 than 10 at $19.99, as long as he is making profit. As context, the creator claims that in the last seven days covered he sold 318 shirts with estimated royalties of $1,147 on about $5,000 in product purchases, and he claims the example shirt could eventually profit around $1,000 from that single design. He also notes he openly shows his shirts despite warnings about creating competition, and mentions his ‘Merch Knowledge’ group.

Key takeaways

• Start a new Merch by Amazon shirt at a low price (his example began at $12.95) instead of launching at $19.95.
• Raise the price in small steps after sales come in — $14.95, then $15.95 — rather than jumping straight to the top price.
• Test the higher price ($19.95 in the example) for a day; if it still sells, keep it there.
• Prioritise total profit and volume over per-shirt margin: he prefers 50 sales at $14.99 to 10 sales at $19.99.
• All earnings figures here are the creator’s own claims: 318 shirts and an estimated $1,147 in royalties over the seven days he showed.

Episode details: published June 11, 2017 · 4:09 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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