How I Would Do Amazon Merch On Demand Niche Research For Halloween (Print On Demand Niche Research)

About this video

RJ Martinez demonstrates live how he would do Halloween niche research for Merch by Amazon, Redbubble, Etsy, Facebook Marketplace or his own site, using Sale Samurai (linked to Etsy), Google Trends, Google search and the free Merch Research Chrome extension to cross-check Amazon. He says he started making Halloween sales in the last week of July, that search interest rises from there, and that now is the time to get designs up; he claims one Halloween shirt makes over $1,000 going into each year and over $8,000 in profit, and that he is approaching $300,000 in all-time Amazon Merch royalties after about five years full-time. Starting from the broad keyword ‘Halloween,’ he follows Sale Samurai suggestions into sub-searches and reads the front-page results for demand and ideas, taking notes and brainstorming cross-niches: animal Halloween and kid Halloween (T-Rex skeleton, pirate T-Rex, pumpkins), Halloween bat (moon and bats, a dog as a bat), Halloween friends (he finds a Halloween gender-reveal angle — pink and blue — from that search), phrases with little competition such as ‘Halloween is here,’ Halloween books/reading (black cat, ghosts reading, ‘read in peace,’ librarian/teacher angles, and a design already cranking in sales), coffee and Halloween (pumpkin spice, skeleton drinking coffee as an evergreen that spikes at Halloween, iced coffee, a gnome drinking coffee — while warning to avoid Starbucks references), vintage styling, anime and boba (where he finds little Halloween overlap), and teacher Halloween (’trick or teach,’ ‘I teach the cutest pumpkins in the patch,’ math teachers) which he calls very competitive but high-demand, with group shirts as an opportunity. Throughout he stresses learning to read what keywords and results are telling you, note-taking while researching, and double-checking trademarks.

Key takeaways

• Start Halloween designing when sales begin — he reports his first Halloween sales in late July and uses Google Trends to confirm rising interest
• Research method: start with a broad keyword in Sale Samurai, follow its suggestions, then cross-check the same phrases on Amazon with Merch Research and note every cross-niche idea
• Cross-niches he surfaces: Halloween + books/reading, Halloween + coffee, Halloween + teachers, Halloween + animals/kids, and a Halloween gender-reveal angle
• A phrase with many searches but no matching shirt result (his example: ‘Halloween is here,’ 114 results) can be an open design opportunity — after a trademark check
• Evergreen designs that spike seasonally (e.g. skeleton drinking coffee, vintage styling) are his stated focus over purely seasonal one-offs

Episode details: published August 11, 2022 · 15:09 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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