How Many Designs Should You Make For A Trending Holiday - Print On Demand - Amazon Merch - Redbubble

About this video

Martinez answers how many designs to make for a trending holiday (Valentine’s Day, St. Patrick’s Day, Christmas, Thanksgiving, Easter and others) across Merch by Amazon, Redbubble and KDP products like t-shirts, PopSockets, pillows, journals and coloring books. His answer is testing-based: if you know a niche well enough to generate ideas, make 10 to 20 designs for the holiday, or 40 to 50 if you want to go hard, then study which ones sell and why. Knowing a niche is the edge — insiders spot sayings and phrases competitors aren’t using yet (he gives his own video-game niche as an example). He illustrates cross-niching with an English bulldog turned into a leprechaun for St. Patrick’s Day or a Cupid for Valentine’s Day, and using sub-niches like different bulldog colors. He says he outsources illustrations to create designs with barely any competition, recommends tools he names as MerchInformer and Helium 10 plus each platform’s own search bar, and claims this approach can take a Merch by Amazon account from tier 25 up to tier 500. Finally, he warns not to abandon evergreen designs — your ‘bread and butter’ — for shiny trending designs, framing holiday income as a bonus on top of evergreen earnings.

Key takeaways

• Make 10 to 20 designs per trending holiday to test, or 40 to 50 if going hard, then double down on what sells
• Niche knowledge is the advantage: insiders know current sayings and phrases competitors have not put on designs yet
• Cross-niche a known subject with the holiday — e.g. an English bulldog as a leprechaun or Cupid — and exploit sub-niches like colors
• Outsourcing illustrations can give you the best design in a niche and create barely any direct competition
• Don’t neglect evergreen designs for trending ones; treat holiday sales as a bonus on top of your bread-and-butter income

Episode details: published January 15, 2021 · 9:06 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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