How PRINT ON DEMAND PRODUCT PERSONALIZER Can Help You Increase Sales(TeeInBlue Product Personalizer)

About this video

Provenance note: the transcript track is coherent Dutch (an auto-translated caption track of an English-language video); this summary is a faithful English rendering of what the Dutch transcript actually says. RJ Martinez demonstrates TeeInBlue (rendered in the transcript as ‘TM Blue’ / ‘Tee and Blue’), a print-on-demand product personalizer app for Shopify, arguing — as his claim — that letting customers personalize a product makes it more emotional and unique, reduces competition, and can increase sales. He shows mock-up examples where buyers pick products and options: a mug where customers choose dogs, upload their own photo, change the background, skin tone, hair, and text color, and choose dog breeds and a quote; a skinny tumbler where they pick a number of children and names and upgrade to a premium t-shirt; and a personalized trick-or-treat cat doormat where they choose the cat’s breed, add a hat, and change the cat’s name. In the Shopify App Store he notes a 21-day free trial and paid plans priced by monthly order volume (figures in the transcript run from about $19/month up to $549/month, scaling from 50 to 5,000 orders), plus listed fulfilment integrations including Printful, Printify, Gelato, ShineOn, and CustomCat, and other CSV-integrated providers. The workflow he walks through is: build clipart categories first (with subcategories for things like clothing, hair, shoes, and skin tones for babies, women, and children, each with multiple styles), create the artwork/template and reposition its elements, set up the product base, then launch a campaign. As a worked example he imports an ornament from Printify, sets front and back print areas, prices it at $30 as an example, attaches a ‘mom and son’ artwork, and launches it live. He notes the orders page lets the seller download each customer’s finished design, which he says most personalization services lack. He closes with Etsy research, pointing to personalized listings where buyers fill in skin tone, hairstyles, and backgrounds to build their own character/family gifts, and recommends testing personalization on new products.

Key takeaways

• The creator’s core claim: letting customers personalize a print-on-demand product makes it more emotional and unique, which reduces direct competition and can increase sales.
• TeeInBlue is a Shopify app (21-day free trial; paid plans scale with monthly order volume) that integrates with fulfilment providers including Printful, Printify, Gelato, ShineOn, and CustomCat.
• Setup starts with organized clipart categories and subcategories — skin tones, hair styles, clothing, and shoes for each character type — because that library is what customers build their personalized characters from.
• The build flow is clipart categories, then artwork/template, then product base (import a blank, set the print areas, set the price), then launching the campaign to publish the product.
• For research, he studies Etsy personalized listings where buyers choose skin tone, hairstyle, and background to build family/character gifts, and recommends testing personalization on newly released products.

Episode details: published November 11, 2022 · 14:34 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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