How To choose the best keywords for Merch By Amazon l Tips and Tricks

RJ Martinez Print on Demand Career & Money

About this video

A guide to keyword research for Merch by Amazon. Martinez explains that keywords (hidden, seen by search engines) and tags (more visible on platforms like Redbubble and sometimes Etsy) are essentially the same backbone of a listing: a great design with bad keywords gets no traffic, while even a poor design with good keywords can sell. Good keywords bring customers, conversions, higher organic ranking and more volume. His method: start with the platform’s own search bar in incognito mode, spy on front-page competitors to see the long-tail keywords paired with designs customers actually want, and target keywords with search volume — especially low-competition long-tails when starting out, so you can rank on the front page and hold that real estate after the first sale. He also urges systematically monitoring competitors for new trends. For tools he recommends Merch Informer first for niche ideas and inspiration, and Helium 10 for Amazon search volume and phrases, calling the pair a powerhouse; he claims one niche done correctly can make $10,000 to $50,000 a year, sometimes justifying hiring an illustrator.

Key takeaways

Keywords/tags are the backbone of a listing — bad keywords mean no traffic even for a great design
Use the platform search bar in incognito mode and spy on front-page competitors’ long-tail keywords before buying tools
Beginners should target low-competition long-tail keywords to rank faster and hold front-page placement after a first sale
Monitor competitors systematically to spot new trends early and stay ahead
Recommended tools: Merch Informer for niche ideas and Helium 10 for search volume/phrases

Episode details: published June 29, 2022 · 7:22 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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