How To Create A Facebook Page For Your Business

About this video

RJ gives a short walkthrough of creating a Facebook fan page from inside his logged-in Facebook account. He goes to Manage Pages, then Create a Page, and chooses between the two types Facebook presents: Business or Brand, to showcase products/services and reach customers, or Community or Public Figure, to connect with a community, organization, team, group or club. He then enters a page name and a category — using a gaming example, choosing Gaming Video Creator — and says not to overthink the choice beyond picking the right category. Next are uploading a profile picture and a cover photo, which he skips in the demo, advising viewers to use their branding and make it look as professional as possible. He notes Facebook was adding features such as spotlight videos at the top of a page. He says he has built several fan pages, including ones with 30,000, 20,000 and 25,000 likes, and frames a page as a way to build a community around your content and business, with people who like, share and engage with what you post.

Key takeaways

• Start from Manage Pages > Create a Page while logged into Facebook.
• Choose Business or Brand for products/services, or Community or Public Figure for a community, team or club.
• Give the page a name and an accurate category — his demo uses Gaming Video Creator for a gaming page.
• Add a profile picture and cover photo that match your branding and look professional.
• Use the page to build a community around your content, not just as a static business listing.

Episode details: published January 1, 2020 · 5:00 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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