How To Create A Successful Amazon Merch Listing From Scratch Now

About this video

RJ Martinez teaches creating a Merch by Amazon listing from scratch, arguing design and listing optimization go hand in hand: a good design with no traffic, or a good listing with a weak design, underperforms both together. He recaps Merch as print-on-demand launched, he says, in 2015, with no inventory or startup cost, where Amazon prints and ships after a customer buys. For optimization he puts a long-tail keyword (two to three words together, e.g. ‘funny dabbing monkey,’ which narrows competition versus a single broad word) in the brand, two long-tail keywords in the title, two to three related long-tail keywords in each of bullet points one and two, and either copies the bullets into the description or writes two to five SEO-friendly sentences for Google. Design rules: keep it high quality, not pixelated or stretched, and never copy others’ work. On pricing he says he uploads straight to $19.99 versus a base around $13.07, noting competitors often price mid-range around $17.99 and low pricing drives sales but little profit. His approval tips: follow Merch requirements and updates (the word ‘gift’ was once allowed, then banned), avoid profanity/alcohol on youth shirts, brand names and trademarked material, don’t cheat the algorithm, and use the Merch dashboard plus free/ freemium tools Productor and Pretty Merch to track sales and rejections.

Key takeaways

• Pair a quality design with an optimized listing — traffic from keywords is what lets customers see and buy the design
• Structure keywords as: long-tail keyword in the brand, two in the title, two to three in each bullet point, and bullets or Google-SEO sentences in the description
• Long-tail keywords narrow competition and attract more targeted, passionate buyers versus single broad keywords
• Never copy designs, use brand names, or put profanity/alcohol on youth products; stay current on Merch policy updates to avoid rejections
• Track performance in the Merch dashboard and with tools like Productor and Pretty Merch; price competitively rather than at base if you want profit

Episode details: published July 24, 2022 · 12:55 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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