How To Create A Winning Merch By Amazon Listing (From Scratch)

About this video

Martinez builds a Merch by Amazon listing from scratch around the long-tail phrase ‘A is for axolotl.’ In Merch Informer he shows the search returning a few hundred results with an average BSR he reads as evidence of demand, related-keyword search volume, and no existing design using that exact phrase. He argues a listing wins by figuring out how the customer searches, then placing those keywords throughout the listing so the product gets traffic, sales, and eventually front-page ranking. The design uses a custom axolotl illustration with simple white text on a black shirt, which he recommends over stock graphics everyone else reuses because a custom element helps a new entry stand out. He then creates color variants, switching the text color so the same design also reads well on lighter products such as white, pink, and baby blue shirts, tank tops, pillows, and PopSockets, noting that while black is his top seller, light colors sell too, especially in summer. For the listing itself he combines Merch Informer with Amazon’s own search bar, puts the target keyword near the front of the title, and thinks through the likely buyer — in his assessment a parent or grandparent buying for a young child — which leads him to select the youth option.

Key takeaways

• Start from a specific long-tail phrase with demonstrable search volume and few or no designs using that exact wording.
• Put the keywords customers actually search for throughout the title and listing, with the main phrase near the beginning.
• Use a custom illustration instead of common stock graphics so the design does not look identical to competing listings.
• Make light-shirt versions by changing text and font colors, not just dark-shirt versions, to cover more products and seasons.
• Decide who will buy and who will wear the item before writing the listing, and select the audience options, such as youth, accordingly.

Episode details: published March 30, 2022 · 9:26 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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