How to Crush January Sales with Merch Informer: Top Niches You Need to Know!

About this video

To keep selling after Q4, the creator uses Merch Informer’s Merch Archive to look back at what sold on the same dates a year earlier. He sets the archive to early January 2024, filters to the USA marketplace, and opens top listings on Amazon to inspect titles, bullet points, ratings, and all-time BSR charts, where repeated drops signal repeated sales. From January into February he surfaces a mix of evergreen and upcoming-event niches: funny boss/manager sayings, a retro ‘don’t be a dumb bass’ fishing shirt, teacher grammar humor, hockey’s ‘straight out of the penalty box,’ sarcastic aging humor, anime-and-ramen designs for girls, cats as ‘medicine for happiness,’ and simple sayings he says anyone can adapt without copying. Seasonal opportunities he flags for getting ahead include Valentine’s Day (construction trucks for kids, video-games instead of Valentine’s, dabbing hearts, a T-Rex monster truck, and skeletons with hearts), 100 Days of School including a 101-days Dalmatian variant and ‘my teacher survived 100 days of me,’ Groundhog Day, Lunar New Year, Black History Month in February, Mardi Gras starting to move, and Super Bowl party shirts like ‘I’m just here for the snacks.’ He repeatedly warns to avoid college, Hello Kitty, and other protected brands, to check trademarks, and to favor designs whose BSR pattern repeats every year.

Key takeaways

• Use Merch Informer’s archive on last year’s matching dates to predict January demand instead of guessing after Q4 ends.
• Judge a niche by its all-time BSR chart: designs that dip, recover, and dip again year after year show durable demand.
• Plan January research around February events — Valentine’s Day, 100 Days of School, Black History Month, Lunar New Year, and the Super Bowl.
• Cross two proven interests, like dinosaurs with monster trucks or skeletons with Valentine’s, to enter competitive niches differently.
• Adapt the idea behind a bestseller with a new saying or layout; never copy the design or use protected brands and characters.

Episode details: published December 9, 2024 · 29:20 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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