How To Do Kdp Keyword Research - Amazon KDP Paperback Publishing (Money Makers)

About this video

The creator teaches Amazon KDP keyword research using a beer log book as the example. Working in incognito mode with the free AMZ Suggestion Expander, he types seeds like ‘beer’ and ‘beer log’ into Amazon’s search bar and collects the long-tail suggestions — such as beer log book and beer log journal — arguing that longer, specific phrases signal customers who are ready to buy. He then reads the first page of results like a story: checking top sellers’ titles, BSR and reviews for demand, and opening books to compare their interiors with his own premade beer-log interior so the keywords match what the book actually does. He mines customer reviews for how buyers use the book (tracking drinks at bars and breweries, visiting multiple breweries), who they buy it for, and the exact phrases they use, warning against misleading terms his book does not support. Finally he advises building a list of exact phrases and fitting them, Tetris-like, into a strong title, the subtitle and KDP’s seven keyword slots, then testing and iterating to dominate the niche.

Key takeaways

• Use Amazon autocomplete with a suggestion-expander tool to collect the long-tail phrases customers actually type.
• Validate demand by checking whether books ranking for a phrase have BSRs and reviews.
• Study top sellers’ interiors and reviews to understand how the book is used, who buys it, and what phrases buyers use.
• Build a list of exact phrases and fit them into the title, subtitle and the seven KDP keyword slots.
• Do not use keywords that misdescribe the book’s interior, even if those phrases appear on competing listings.

Episode details: published February 6, 2020 · 22:03 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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