How To Do Keyword Research For Amazon ( Print On Demand Amazon Merch & KDP Low Content)

About this video

RJ Martinez teaches Amazon keyword research for Merch by Amazon and KDP low-content products, defining keywords as the words and phrases shoppers type into search. He stresses targeting long-tail phrases of three to five words, where buyers are more specific and purchase-ready, instead of broad terms like ‘donkey shirt’ which returned about 1,000 results. Using the free AMZ Suggestion Expander Chrome extension, adding a space after a seed phrase surfaces autocomplete phrases that cut results sharply — one example dropped to 105 results, and ‘mini donkey’ narrowed further to 55 results. He then uses Productor to see what long-tail keywords an existing listing ranks for, and Merch Informer Movers & Shakers to spot niches with consistent BSR movement. He pulls a selling shirt’s ASIN into a reverse-ASIN tool to see its ranking phrases, frequently-bought-together items, and competing products, filtering competing products to surface ideas like firefighter girlfriend shirts. He warns not to copy designs, to always check trademarks, and to verify search volume — creating for a phrase with no volume means creating for no one.

Key takeaways

• Target long-tail keywords of 3-5 words: broad terms like ‘donkey shirt’ had ~1,000 competing results, while specific phrases cut that to 105 and then 55 results
• Use the free AMZ Suggestion Expander: typing a seed phrase plus a space reveals Amazon autocomplete phrases shoppers are actually searching
• Use Productor and reverse-ASIN tools to see which long-tail keywords a proven listing ranks for and what is frequently bought together
• Check Merch Informer Movers & Shakers daily for consistent BSR drops/rises, which he treats as evidence of real demand in a niche
• Never copy a design and always check trademarks; he estimates as a creator claim that converting 10% of one niche’s traffic could mean about 40 sales per month

Episode details: published June 2, 2021 · 17:48 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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