How To Do Market Research On Etsy

About this video

The creator shows how he does market research on Etsy, calling it his favourite place to research because a single listing gives so much information. He starts with Etsy’s search suggestions to see what is popular at the moment — Halloween in his example — then searches that holiday plus ‘shirt’ and scans the results for ideas, warning that trademarked properties must be avoided. On an individual listing, he looks below the Add to Cart button for how many people currently have the item in their carts, which he treats as a direct demand signal; one example he shows had over 20 people with it in their carts and had been favourited by 360 people, though it had no reviews. A second example had 10 people with it in their carts, 94 favourites, and a customer review, which he says proves someone bought it, since a review means a purchase happened. He notes he and his partner sell a monthly research file — the September one in the video — built the same way and shared with their designers. He also points to an Etsy marketing/shopping tool that lists holidays, key selling periods and the categories selling for an item, and closes by stressing the importance of designing ahead for holidays.

Key takeaways

• Use Etsy’s search suggestions to spot which holidays and terms are popular before choosing what to research.
• On a listing, the count of shoppers who have the item in their carts is presented as a direct sign of demand.
• Favourites counts show interest, while a customer review is stronger evidence because it means the item was actually purchased.
• Avoid trademarked properties that appear in trending search results.
• Design ahead for holidays, using Etsy’s holiday and key-period information to time listings.

Episode details: published October 9, 2018 · 7:54 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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