How To Do Research For Holidays | Merch By Amazon

About this video

The creator explains how he researches holiday designs for Merch by Amazon, arguing that research is the most important part of designing and a common reason sellers get no sales. He works from a spreadsheet of links shared with his designer, with keywords noted in the file/category names to guide both design ideas and listings. On an Amazon listing, he reads the signals Amazon itself provides: reviews and sales rank, the ‘customers also viewed / also bought’ items, and ‘frequently bought together’ items, treating purchases of related shirts as evidence of demand for those designs too. He uses the free Keepa chart Chrome extension to check whether a shirt sells consistently through the year or only seasonally, noting that some holiday shirts become evergreen sellers. He then searches a broad holiday keyword such as Halloween in a Merch research tool to scan many shirts, opens promising ones, and repeats the same listing analysis. Examples combine a holiday with a second or third niche and a detail — for example a Halloween ghost nurse holding a syringe, a pumpkin with a cat, or a witch flamingo — and he stresses niching down, adding small details, and checking trademarks before copying promising links into the spreadsheet for his designer.

Key takeaways

• Treat research as the most important part of Merch by Amazon design, and share a link spreadsheet with keywords noted so a designer can work from proven ideas.
• Read each Amazon listing as information: reviews, rank, ‘also viewed / also bought’ and ‘frequently bought together’ sections reveal demand for related designs.
• Use the free Keepa chart extension to check whether a design sells consistently over months or only during a holiday spike.
• Start from a broad holiday keyword, scan the results, and follow the chain of related listings to find more ideas.
• Combine a holiday with additional niches and a specific detail — and always check trademarks — rather than making a generic holiday shirt.

Episode details: published September 3, 2018 · 11:52 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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