How To Find Keywords For Amazon Product - Merch By Amazon Step By Step Tutorial - Free Tools

About this video

This is a step-by-step tutorial on finding low-competition keywords for Amazon products (Merch by Amazon and KDP) using free tools. Martinez’s premise is to put long-tail keywords in your title and brand/listing so you give the algorithm — and the customer — what they want. He demonstrates with the Amazon search bar plus the free AMZ Suggestion Expander, Productor, and Keywords Everywhere. Starting from ‘funny dog shirt’ with about 20,000 results, he narrows to ‘funny English bulldog’ (a few thousand results), then to longer phrases like bulldog mom/dad and sayings discovered in listings, noting that phrases with only a few hundred results (he shows examples around 275-334 results) can reach the front page with just one or two sales. He also advises living inside your niche — Facebook groups, Pinterest, Instagram comments — to spot new sayings before competitors, using Productor’s trends/upcoming-events features daily, and cross-validating ideas found on Google search/shopping back on Amazon by checking BSR and reviews for consistent sales. He warns not to copy others’ designs and to check trademarks/copyright (flagging examples he would avoid), and recommends reinvesting in paid tools like Helium 10 only after making money with the free method.

Key takeaways

• Target long-tail keywords: narrowing a broad term (20,000 results) to a specific phrase with only a few hundred results makes front-page ranking achievable with 1-2 sales.
• Use free research tools together: AMZ Suggestion Expander and Productor on Amazon, and Keywords Everywhere plus Google search/shopping to find and cross-validate phrases.
• Validate demand before designing by checking BSR history and reviews for consistent sales, not just search suggestions.
• Find sayings early by hanging out in your niche’s communities (Facebook groups, Pinterest, Instagram) instead of only copying Amazon best sellers.
• Put the researched long-tail keywords in your listing title/brand, avoid copying designs or infringing trademarks, and only upgrade to paid tools like Helium 10 after the free method earns.

Episode details: published April 10, 2021 · 23:00 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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