How To Find Keywords For Merch By Amazon

About this video

The creator explains how he finds Merch by Amazon keywords by starting from a shirt that already sold. He takes the broad keyword from that sale, such as ‘birthday,’ and searches it in Merch Informer’s keyword finder, then clicks through related keywords checking competition score, estimated monthly sales, and Google Trends. In his example he finds ‘birthday boy 6,’ which he says shows low competition, an estimated 48 monthly sales, and a Google Trends pattern that stays active rather than dropping off, suggesting an evergreen design. He then uses a free merch research tool to view shirts ranking for that phrase, noting many sales ranks under a million, and argues parents buy these shirts passionately and often at the last minute. He says he would put the exact phrase in the title and make 10 to 20 designs around the sub-niche, niching down further by interests like sharks or dinosaurs. He claims one well-chosen design like this could make $300 to $1,000 a month.

Key takeaways

  • Start keyword research from a shirt that already sold, then expand its main keyword in Merch Informer
  • Check related keywords for low competition, estimated monthly sales, and a steady Google Trends pattern
  • His example keyword ‘birthday boy 6’ showed an estimated 48 monthly sales with low competition in the tool
  • Verify demand by viewing live shirts for the phrase and checking that their sales ranks are under a million
  • Put the winning phrase in the title and build 10 to 20 variations, niching down by age and interest

Episode details: published August 18, 2017 · 8:03 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.


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