How To Find Keywords For Merch By Amazon - (Using Helium 10)

About this video

The creator demonstrates keyword and niche research for Merch by Amazon using Helium 10’s reverse ASIN lookup tool. He explains that for print on demand, keyword research and product research are largely niche research: finding what design and search terms will sell. Starting from a popular ‘100 days of school’ shirt found in incognito search, he copies its ASIN into Helium 10 to see the keywords it ranks for, frequently-bought-together products, BSR, word frequency, search volume, competing products, sponsored rank, and organic rank. He stresses that long-tail keywords are the money makers, giving examples like variants for boys, girls, kids, and women, and that a keyword ranking near number one organically most likely reflects how customers actually searched to buy. He says customers rarely go past the first page, so first-page organic rank signals strong conversion. He also argues the title carries most of the listing’s weight for Amazon search, so important keywords should be in the title rather than only in bullet points, otherwise the algorithm has to work harder to surface the product and generate a first sale. The same data, he says, helps understand a niche before designing, reveals unexpected keywords his own shirts rank for, and informs AMS advertising.

Key takeaways

• Use Helium 10’s reverse ASIN lookup on a best-selling competitor shirt to reveal the exact keywords it ranks for organically and via ads.
• Prioritize long-tail keywords close to organic rank number one, as those most likely match how buyers searched to purchase.
• Check frequently-bought-together items and BSR in the results to spot adjacent niches and proven sellers for new design ideas.
• Put your most important keywords in the Amazon title, not just bullet points, because he says the title carries most of the listing’s search weight.
• Understand the niche and its audience (for example boys, girls, kids, women variants) before designing, rather than guessing at keywords.

Episode details: published January 31, 2020 · 15:49 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are RJ Martinez’s own claims, shared for education — they are not typical or guaranteed.

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